北仑区委书记毛宏芳“省考”:一季度财收全省第一

Qiandingzhuang village located in Shuangkou Town, Beichen District, Tianjin, is using dual innovation in cultural heritage and ecological governance to collide intangible cultural heritage skills with modern life, creating brilliant sparks, unsold selenium-rich sweet potatoes are spreading all over the country through the website, abandoned garbage pits are transforming into ecological landscapes, the century old stilts are revitalized in the hands of young people, and a picture of rural revitalization that blends tradition and modernity is slowly unfolding.

" The Grain Harvest pattern on this basketball is designed by the inheritor of Shuangkou Town's intangible cultural skill. Playing basketball can keep you fit, and when placed, it can be a work of art! " In front of the phone camera, Cao Jin, the director of Qiandingzhuang Village, displayed a basketball painted with wheat patterns, while his assistant Wang Ruojin smoothly switched between Chinese and English explanations. On the display stand, cute clay dolls and basketballs printed with farmer paintings complemented each other, the order in the live broadcast room keeps coming up one after another.

Beichen Farmer Paintings originated from wall paintings in the 1970s, and are widely loved for their rich themes, vivid compositions, and bright colors. In 2019, Beichen Farmer Painting was listed as a district level intangible cultural heritage project in Beichen. It absorbs traditional folk art elements such as paper cuttings, embroidery, Chinese New Year pictures and sculpture, and constantly innovates in theme and form. Nowadays, these paintings filled with the fragrance of soil are achieving a magnificent transformation through cultural and creative products. The Farmer Painting Basketball, jointly designed with MVP, covers the sphere with local style paintings created by intangible cultural skill inheritor Feng Aidong. The product, priced at 266 yuan, sold more than 50 pieces in its first live broadcast, using the ball as the medium and the painting as the soul, achieving a wonderful combination of intangible cultural heritage art and modern sports. While expanding its sales, it also allows farmer paintings to enter the field of vision of more people.

This breakthrough began in the summer of 2024, when the village committee organized villagers to participate in e-commerce training and explore the development model of cooperative plus e-commerce. Cao Jin led the team to focus the camera on the fields, roasted sweet potatoes opened by hand flowed with golden soft flavor, intangible cultural skill inheritors drew farmer paintings on site, and young assistants told cultural stories in bilingual. In just a few months, the live broadcast room has surpassed 9000 followers, with a daily transaction volume of up to 10000 orders. Agricultural products such as yellow peaches and mixed grain flour have been sold nationwide, driving villagers to increase their income by more than 200000 yuan.

In the orchard of the Happy Winnie Family Farm, a unique exchange meeting is taking place. Farm manager Zhou Shusong shared his experience in e-commerce entrepreneurship based on his experience in peach cultivation. "In the past, experts taught theory, but now everyone inspires each other, and this kind of communication is more confident." This kind of lesson breaks the traditional teaching mode encourages villagers to step onto the podium and use their personal experiences to explain development concepts, becoming an important platform for solving problems. By introducing professional resources to promote selenium-rich land certification, the added value of agricultural products has significantly increased, and unsold selenium rich sweet potatoes have become internet famous products.

The cultural and creative incentive mechanism launched by Qiandingzhuang Village is also noteworthy. Notebooks, bookmarks and other cultural and creative products with intangible cultural heritage patterns are used to reward villagers who have outstanding performance in volunteer service and environmental remediation. Holding a notebook with village scenery paintings, the enthusiasm is even stronger. These cultural carriers that incorporate local elements are subtly enhancing community cohesion and attracting more young people to participate in village construction.

12-year-old Zhang Jijie leapt into the air in the shape of "Yingge" with cinnabar dots on his forehead. The century old Jule Stilts will revive after years of silence. This district level intangible cultural heritage, founded in 1915, has been passed down for six generations and is now revitalized through the joint efforts of the villagers. Seeing stilt parades during festivals seems to bring back the excitement of childhood. As an important carrier of traditional culture, stilt performances have not only become a preserved program of festive activities, but also become a cultural bond connecting the past and the future.

The 40 acres lotus pond on the east side of the village committee witnesses the magic of space, the former garbage dump has been transformed into a rippling ecological landscape through collective dredging and renovation by villagers. The summer pink lotus and the long corridor complement each other, and the autumn night fireflies play with the melody. This is not only a filming location for newlyweds to shoot wedding dresses, but also a good place for villagers to cool off. According to the village plan, 13 ditches will be opened up in the future to form a water system network. Tourists can cross the lotus pond by boat and directly reach the under construction homestay cluster.

Currently, Qiandingzhuang Village is collaborating with surrounding villages to create a demonstration area for cultural and tourism integration. This traditional agricultural village is taking culture as its soul and ecology as its foundation, composing a new chapter of rural revitalization through the collision of tradition and modernity. In the depths of the lotus fragrance, the drum beats of intangible cultural heritage inheritance interweave with the prompts of e-commerce live broadcasts, playing the pastoral songs of rural revitalization.

(TIANJIN AGRICULTURE AND RURAL COMMITTEE, Writer: Xu Bin, Translator: Ma Jiangpeng)